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Every client comes to us with a unique set of goals: some clients seek to raise awareness, reach new markets, earn endorsements from opinion makers, build demand for a new product or service, or draw people to a particular point of view. Other clients simply want to avoid unwanted attention. And many companies turn to us because of complex crises – such as performance shortfalls, accidents, ownership changes, lawsuits, shareholder activism, etc. -- that threaten to disrupt their business.

Whatever the goal, our clients understand that success always hinges, in large part, on the views of audiences such as customers, employees, investors, partners, experts, regulators, local communities and the public at large. We help clients identify and influence key participants across these audiences. Aside from direct communications with key influentials, we often deliver the client’s message through the prism of the media, because this channel offers broad reach and superior credibility.

Depending on each client’s needs, our business communication programs encompass a variety of elements including traditional and emerging media, print and broadcast outlets, event-driven outreach and thought-leadership programs. The mainstay of our client engagements is outreach to top-tier print and broadcast media, where we have cultivated superb contacts. As a result, our clients are regularly covered by CNBC, Fox Business, Bloomberg TV, The Wall Street Journal, The New York Times, FT, Fortune, Forbes, and other major outlets.

Goals:

  • Build an understanding of the client’s story among key market constituencies

  • Ensure consistent message delivery across media

Services:

  • Financial Media Relations

  • News Bureau

  • Thought Leadership and Opinion Marketing

  • Crisis Communications

  • Event Marketing

  • Digital Strategies

  • Communication tools: Fact Sheets, Briefing Books


 

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